As many people should know, plastic water bottles are one of the most dangerous items to our marine environments. All my life I have grown up with liquids coming in a plastic bottle in one form or another with some being easier to recycle than others. This changed in 2018 when Liquid Death launched their infamous mountain and sparkling water. Their brand is inspired by death metal and punk rock culture which is displayed in their creative marketing ideas. Now what makes this water brand different from any other water company you ask? Liquid Death uses aluminum cans because they a lot more sustainable than plastic. Aluminum cans contain 20 times more recyclable material per container than plastic. On average, each can contains about 70% recyclable material, while plastic has round 3% recyclable materialOn top of that, aluminum cans allow for drinks to stay ice-cold much longer than plastic. The company has given claimed that all the aluminum produced since 1888, 75% of it is still in productive use today. This is mind-blowing and makes me question why other beverage companies haven’t made the switch.
This brand is advertised almost everywhere, but most noticeably on Tik Tok. Liquid Death does a great job of sponsoring entertainers on the app and giving them a platform make money and spread a message. By working with big influencers, Liquid Death has made a name for itself and has become one of the top sponsors on the app. I myself have been persuaded by the media to try Liquid Death and I can say that it has a special feeling. Never in my life have I had water out of an ice cold can and I would gladly say I wouldn’t prefer it any other way. Drinking water, knowing that I have helped the environment by not choosing plastic gives me a better feeling than if I were to buy any other plastic water bottle. I believe Liquid Death is doing a great thing with its products and I hope to see them inspire other companies to do the same. If you haven’t already, you should try Liquid Dead the next time you go into your local market or gas station; you will be pleasantly surprised with the difference it brings to you. Please make sure to check out Liquid Death and support their cause towards a safer and healthier environment.